Global Marketing Specialist

We are looking for a Global Marketing Specialist to support the international marketing efforts of our OSAT (Outsourced Semiconductor Assembly and Test) business. Working closely with our global headquarters and US team, you will plan, execute, and track marketing projects that strengthen our brand presence in international markets.

Responsabilidades e atribuições

• Targeted Marketing Campaign Execution
• Execute regular

(bi-weekly) LinkedIn and digital marketing campaigns based on target customers,
market segments, and priorities identified by the HMA Sales team.

• Coordinate campaign
• content, schedules, and deliverables with Sales and Engineering teams.
• Support market

research, customer segmentation, and competitive analysis as requested by HMA
and HQ.2. Digital Content & Marketing Materials

• Work with Sales and

Engineering teams to collect technical information and develop marketing
collateral, presentations, brochures, and promotional content.

• Prepare and coordinate
• English-language press releases, company news, and digital marketing materials.
• Coordinate reviews and

approvals with relevant internal stakeholders before publication.3. Conference & Event Coordination

• Coordinate HANA's

participation in major semiconductor conferences and exhibitions, including
ECTC, iMAPS, and Hot Chips.

• Manage booth
• preparation, promotional materials, signage, graphics, and event logistics.
• Work with HMA Sales,

HQ, event organizers, and external vendors to ensure timely preparation and
execution.

• Support pre-event

promotional activities and post-event lead follow-up.4. Cross-functional Marketing Project Management

• Coordinate day-to-day

marketing projects based on priorities and direction provided by the HMA Sales
team.

• Work closely with HMA,

HQ, Engineering, and external contractors to manage project schedules, action
items, and deliverables.

• Proactively follow up

with relevant teams to obtain necessary information, resolve outstanding
issues, and keep projects moving forward.

• Monitor progress,
• identify potential delays, and communicate project status to HMA and HQ.
• Ensure marketing

activities are executed effectively and completed within agreed timelines.5. Digital Media, Website Redesign & Enhancement

• Maintain and update

corporate website content and global social media channels in coordination with
relevant teams.

• Coordinate website

redesign and enhancement initiatives based on marketing priorities established
by HMA and HQ.

• Work with internal

stakeholders and external website design/development service providers to
improve website content, visual design, functionality, and overall user
experience.

• Identify opportunities

to improve website usability, navigation, and presentation of HANA's
technologies and capabilities.

• Manage project

schedules, deliverables, and follow-up activities related to website
improvements.

• Support the production
• of videos, animations, and other digital marketing assets.
• Coordinate website

integration with CRM and analytics tools as needed.6. Marketing Performance Reporting

• Monitor campaign

performance, including impressions, Click-Through Rates (CTR), website traffic,
and LinkedIn follower growth.

• Prepare regular
• performance reports for HMA and HQ.
• Work with the Sales

team to identify opportunities for improving marketing effectiveness.7. Lead Management & Sales Coordination

• Coordinate with HMA

Sales to capture and organize potential customer leads generated through
digital campaigns and industry events.

• Support lead
• registration, tracking, and follow-up through the CRM system.
• Monitor follow-up

status and provide regular updates to the Sales team.8. Vendor & Contractor Coordination

• Coordinate with

external graphic designers, content developers, video producers, website
developers, and marketing agencies.

• Track project

schedules, deliverables, and budgets in coordination with the responsible
internal teams.9. Marketing Calendar Management

• Maintain a centralized

marketing calendar covering campaigns, content releases, conferences, and
promotional activities.

• Coordinate schedules

and deliverables across HMA, HQ, and external partners to ensure consistent
marketing execution.

Requisitos e qualificações

• Experience in the
• semiconductor, electronics, technology, or other technical B2B industries.
• Familiarity with
• semiconductor packaging, assembly, and testing technologies.
• Experience coordinating
• international conferences, trade shows, and marketing campaigns.
• Experience using CRM
• systems and digital marketing analytics tools.
• Experience coordinating
• website redesign, website enhancement, or digital transformation projects.
• Familiarity with UX/UI
• principles and website usability improvement.
• Previous experience
• working with Sales and Engineering teams in a cross-functional environment.

Informações adicionais

• Benefícios: Plano de saúde e odontológico
• Vale alimentação e/ou vale refeição
• Vale transporte
• Seguro de Vida
• PLR
• Convênio farmácia
• Crédito Consignado
• Desconto em escolas de idiomas e faculdades.