# Business Analyst - Growth & User Acquisition **Empresa:** wildlifestudios **Local:** São Paulo, SP **Modalidade:** Presencial **Contrato:** CLT **Publicada em:** 2026-10-23 ## Descrição Help us decide how to scale our games and where to invest to maximize growth! We're looking for a Business Analyst - Growth & User Acquisition to help decidir como a Wildlife deve crescer seu portfólio, escalar sua base de jogadores e investir nosso orçamento de marketing. Você fará parte da equipe de Product Marketing da Wildlife Studios. Nossa equipe é onde a estratégia de crescimento para nossos jogos toma forma. Pegamos nossos títulos, os colocamos na frente de jogadores reais e perguntamos: como fazemos isso funcionar em grande escala? Isso significa descobrir não apenas quem quer jogar, mas como encontrá-los e adquiri-los de forma eficiente. Você trabalhará em experimentação, modelagem, análise de produtos, estratégia de mercado e distribuição, e decisões de investimento. Você precisará entender o produto, desafiar suposições, descobrir o que os dados realmente podem nos dizer e transformar isso em uma recomendação clara: quem devemos direcionar, como alcançamos esses jogadores e quanto devemos investir? Trabalhamos com jogos ao longo de todo o seu ciclo de vida, impulsionando o crescimento de títulos jogados por milhões. Ao longo dessa jornada, o trabalho é o mesmo: entender profundamente o produto, mergulhar nos dados, otimizar o desempenho e descobrir a melhor estratégia para distribuí-lo e escalá-lo. Se você gosta de trabalhar em um lugar dinâmico, mergulhando em dados complexos para tomar decisões estratégicas de investimento e se sentar perto do produto para construir verdadeiras estratégias de crescimento em vez de apenas executar downstream, este é o lugar. What you'll do Analysis and experimentation: Analyze player and game performance across engagement, monetization, and cost of acquisition, turning data into a clear read and recommendation. Help design and evaluate tests, from concept tests to soft launches, and be clear about what the data can and cannot prove. Distribution strategy: Help shape how a new game reaches players, including which markets, channels, audiences, and creative angles to test and at what cost. Analyze where investment should go across platforms like Meta, Google, and TikTok, and understand what each platform is actually optimizing Support kill, iterate, and scale decisions: Build the analysis and recommendations behind key product decisions, bringing a clear view of what the data tells us and what we should do next. Modeling under uncertainty: Work with early LTV, payback, and market-size models where data is limited. Understand the assumptions behind them and use them to inform investment and growth decisions. Launch strategy: For the games that graduate, help shape how they go global, including which markets open when, how fast to ramp, and how much to invest. Problem prioritization: New games generate more questions than we can answer. Use judgment to identify the problems and analyses most likely to change a product or investment decision, and proactively drive them forward. Cross-functional teamwork: Work alongside the game team, product, and creative across a title's whole life. Bring the market and player read into product discussions, including what players are responding to and what the numbers say the game still has to fix. Bring the product reality back into how the game gets positioned and distributed. What you'll need Bachelor's degree in Engineering, Computer Science, Statistics, Economics, Business, or equivalent practical experience. Strong analytical, organizational, and communication skills — you can explain a model to someone who will never read the code. Working proficiency in SQL, plus Python or R. Comfort with incomplete data and questions that arrive badly defined. Nice to have Familiarity with A/B testing, multivariate testing, and other methodologies for evaluating performance. Experience with large datasets, BI tooling, or building data pipelines. Previous experience in user acquisition, performance marketing, growth, banking, or consulting. Familiarity with the mobile gaming industry landscape. More about you Proactive and autonomous; you drive initiatives without waiting for instructions, while ensuring necessary visibility and buy-in from key stakeholders. Thrives in high-demand environments and excels at prioritization. An exceptional communicator who can influence others — including telling a stakeholder their idea won't work, with the data to support it. About Wildlife Wildlife is one of the leading mobile game developers and publishers in the world. We have released more than 60 titles, reaching billions of people around the globe. Today, we have offices in Brazil, Argentina, Ireland, and the United States. Here, we create games that will excite, intrigue, and engage our players for years to come! Equal Opportunity Wildlife is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, colour, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We're committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. ## Habilidades - SQL - Python - R - Análise de dados - Comunicação **Página original:** https://www.123vagas.com.br/vaga/business-analyst-growth-user-acquisition-sao-paulo-sp-109988